Ann Taylor + LOFT

An excerpt from a fast-paced promotional video shot over three days with director Adam Wissing and an incredible creative team. Filmed on location throughout Brooklyn, Manhattan, and New Jersey and shot entirely on the iconic RED Epic, the project used a documentary-inspired style that blended polished commercial visuals with authentic city atmosphere.

This project remains one of our favorite examples of NYC promotional video production: ambitious, collaborative, and driven by the excitement of creating cinematic commercial work on the streets of New York. Those were the days.