Virgin Holidays

We partnered with Studio YES in the UK to produce and film the U.S. portion of this web campaign for Virgin Holidays, following a set of twins as they split off to create their own versions of the perfect American adventure. The concept centered around spontaneity, personality, and the excitement of discovery, using the twins’ parallel experiences to explore the energy and contrast of three iconic cities: New York City, Los Angeles, and Las Vegas.

The production blended documentary-style spontaneity with carefully planned commercial filmmaking, allowing the performances and environments to feel natural while still delivering polished cinematic images. Much of the energy of the final piece came from reacting in real time to the locations around us: changing light, unexpected moments on the street, and the chemistry between the twins as they navigated each city in their own way.

The finished film was later featured in Campaign magazine. You can read more here about the campaign and the creative behind it.